Ellen DeGeneres Oscar Selfie: Preplanned Product Placement Plug For Samsung!

by at . Comments

Samsung spent an estimated $20 million on TV ads to run during the 2014 Academy Awards, but Ellen DeGeneres gave them the best product placement ever.

That's right, Ellen DeGeneres' Oscar selfie was not spontaneous.

Best Selfie Ever

Viewers may have noticed Ellen toying with a white Samsung phone during the broadcast, even before she handed a Galaxy Note 3 to Bradley Cooper.

The actor famously took a "selfie" photo of himself and other stars including Brad Pitt, Meryl Streep, Kevin Spacey and Jennifer Lawrence with the host.

While the stunt felt spontaneous, and became the most re-Tweeted photo of all time by a huge margin, it wasn't entirely unplanned on Ellen's part.

Samsung and media buying firm Starcom MediaVest negotiated to have its Galaxy smartphone integrated into the telecast, according to insiders.

Samsung gave ABC smartphones to use during the 2014 Academy Awards and was promised its devices would get airtime, people familiar with the Oscars say.

At least one of the product plugs was planned. On the "red carpet" preshow, ABC ran a clip of six aspiring young filmmakers touring Disney Studios.

Ellen DeGeneres Oscar Selfie

The group were seen in the video using Samsung devices in that case. The origin of the Ellen Oscar "selfie" shot, meanwhile, was a little different.

DeGeneres, in the days leading up to the broadcast, decided she wanted to take "selfies" during the show and ABC suggested she use a Samsung.

Since it was a sponsor, the idea came somewhat organically. During rehearsals, Samsung executives trained Ellen on how to use the Galaxy 3 Note.

The rest, as they say, is marketing history.

"It was a great plug for the Samsung brand," said Allen Adamson, managing director at Landor Associates, a branding firm owned by WPP PLC.

"Ellen's Oscar selfie is going to be more impactful than their commercials. You can't buy that magic of going viral," he added, stating the obvious.

It's still a cute photo, but SIGH.

Jennifer Lawrence Laughs
Jennifer Lawrence laughs at her own expense at the Oscars. It's why we love her.

Tags: ,
Like Us On Facebook

More From The Hollywood Gossip

Portia-de-rossi-and-ellen-degeneres

Ellen DeGeneres: Caught Cheating on Portia de Rossi?

Ellen DeGeneres and Portia de Rossi have reportedly been having marital problems. One source claims Ellen was caught cheating on Portia.
Portia-de-rossi-and-ellen-degeneres

Portia de Rossi Videotaped Drunken Fights With Ellen DeGeneres?!

Portia de Rossi and Ellen DeGeneres may be headed for divorce, according to some tabloid reports. Sources claim that de Rossi videotaped some of the couple's more explosive fights.
Ellen-and-portia-party

Ellen DeGeneres and Portia de Rossi: Headed For Divorce Due to Portia's Drinking?

The marriage between Ellen DeGeneres and Portia de Rossi may be in trouble. Ellen is reportedly fed up with Portia's excessive drinking.
Beyonce-legs

Beyonce Tops Forbes Celebrity 100 List!

Beyonce tops the Forbes list of most powerful celebs. Check out the rest of the top 20 in our gallery.

Avatar

Whine all you want about it being a publicity stunt, Samsung actually donated $1 for every single retweet.

Avatar

Tricky stuff sending a comment from a phone - not easy to know if it's been accepted when it just sits there on the screen! Sorry folks.

Avatar

Typical that even when Americans are being 'spontaneous' it turns out that it was just a stunt for a cash grab.

Avatar

Typical that even when Americans are being 'spontaneous' it turns out that it was just a stunt for a cash grab.

Avatar

Typical that even when Americans are being 'spontaneous' it turns out that it was just a stunt for a cash grab.

Avatar

Typical that even when Americans are being 'spontaneous' it turns out that it was just a stunt for $$$.

Avatar

Typical that even when Americans are being 'spontaneous' it turns out that it was just a stunt for $$$.