Well, that didn't take long.
Just a few weeks after Miley Cyrus set a VEVO record for most video views in a 24-hour period (10.7 million hits for "We Can't Stop"), One Direction has knocked the artist into second place.
The band's latest effort - on behalf of the appropriately titled "Best Song Ever" - garnered 10.9 million viewers in its first day of release.
At over six minutes, the unique video is practically a short film, doubling as a preview for the group's actual 3D movie, which comes out August 30.
It also features Zayn in drag and Liam in a wig, along with American accents and some phony facial hair.
Click Play now to see what all the fuss, and popularity, is about: