One Direction Breaks Miley Cyrus VEVO Record with "Best Song Ever"

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Well, that didn't take long.

Just a few weeks after Miley Cyrus set a VEVO record for most video views in a 24-hour period (10.7 million hits for "We Can't Stop"), One Direction has knocked the artist into second place.

One Direction Video Still

The band's latest effort - on behalf of the appropriately titled "Best Song Ever" - garnered 10.9 million viewers in its first day of release.

At over six minutes, the unique video is practically a short film, doubling as a preview for the group's actual 3D movie, which comes out August 30.

It also features Zayn in drag and Liam in a wig, along with American accents and some phony facial hair.

Click Play now to see what all the fuss, and popularity, is about:

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One Direction Biography

One Direction on SNL
One Direction is this generation's version of the Backstreet Boys. They are a British boy band that is heating up the charts and causing... More »
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One Direction