It's an odd name, even the most ardent of Kim Kardashian supporters must agree.
But in a new clip from Keeping Up with the Kardashians, we get an idea of why Kim and Kanye West went with this moniker for their young daughter.
See, they were thinking about a K name, but... "then they'll call us the KKK," Kim told her siblings (aboard a yacht in Greece, of course) a few months ago in footage captured by E!
Watch the family debate various possibilities now and then wonder along with us, THGers: Where are those Kim Kardashian baby photos?!?
What do you think of the name North West?