Microsoft brought out the heavy hitters this afternoon for a press conference that introduced the world to Xbox One.
Following Sony releasing a teaser for PlayStation 4, Microsoft aired a retrospective video from its headquarters that featured Bill Gates, Cliff Bleszinski, Steven Spielberg, Jeffrey Katzenberg and J.J. Abrams all touting the pop culture importance of Xbox.
From there, Entertainment Business President Don Mattrick unveiled the Xbox One console.
It's a black and silver component with a Kinect seeing eye on the left and "i's built to amaze on day one and continually approve in the generation ahead," Mattrick said.
Other notes of interest from the event:
- There will be a built-in Blu-ray Disc drive.
- The Kinect will read your heartbeat.
- Madden, FIFA, NBA Live and UFC will all be developed for the system.
- Spielberg appeared on screen and said he's creating an original TV series based on Halo: "For me, the Halo universe is an amazing opportunity" to meet that intersection of TV and technology. Wow.
- Xbox One owners will receive Call of Duty downloads before owners of other systems.
- Xbox One will be available for purchase around the world before this calendar year is over.