Lil Wayne Dropped By Mountain Dew Over Emmett Till Controversy

by at . Comments

Lil Wayne will no longer be representing Mountain Dew.

PepsiCo cut ties with its popular pitchman Friday over his controversial lyric mentioning 1950s civil rights martyr Emmett Till in the crudest of ways.

Weezy Live

"Beat that pu--y up like Emmett Till," the 30-year-old rapped on Future's "Karate Chop" remix, which was later pulled due to the offensive reference.

Weezy recently apologized for (well, acknowledged) the controversy in a letter to Emmett Till's family, but that apparently did not go far enough.

PepsiCo released a statement asserting that Weezy's "offensive reference to a revered civil rights icon does not reflect the values of our brand."

"We do not plan any additional work with Lil Wayne moving forward."

Tunechi's rep confirmed the split with the food and beverage corporation, but called it "an amicable parting" of ways due to "creative differences."

When he was 14, Emmett Till was beaten beyond recognition in Mississippi in 1955 for allegedly whistling at a white woman and nothing more.

Epic Records removed the obscene lyric from the song and issued an apology, and Weezy said he will not be performing it in any way again.

Yet the Till family was still outraged by the lack of a sincere apology and called for Mountain Dew to sever its ties with the Young Money CEO.

Point, Till family.

Tags:
Like Us On Facebook

More From The Hollywood Gossip

Lil-w

Lil Wayne and Christina Milian: Dating!

Christina Milian is dating Lil Wayne, according to a surprising new report.
Lil-wayne-gun

13 Lil Rappers: Little Stars, Big Hip Hop World!

A lot of rappers use Lil in their names. Some of them, ironically, have put up quite big sales. Here's a look at 13!
Lil-wayne-vs-drake

Drake, Lil Wayne Announce U.S. Tour Dates

Drake and Lil Wayne have announced that they will be headlining a U.S. tour this summer.
Mack-maine-picture

Mack Maine, Lil Wayne Stand By Justin Bieber

Mack Maine is standing by Justin Bieber. He doesn't believe the singer is a racist.

Avatar

Terminate Protesting And Commence your personal men Distribution campaign Instead CASIO OCW-T2000-7AJF http://www.2013tokei.biz/国内正規品...

Avatar

Lil' Wayne is going down the hill. First, he was kicked out of the NBA games. Now, he lost his partnership with Mountain Dew. Way to go.

Shyleonheart-at-hotmailcom

Mountain Dew is already gross. I guess they figured he couldn't hurt their image anymore.

Annie-thomas

It is sad to be so ignorant and ill-informed that you would not be aware of how insensitive and disrespectful it was to use these type of lyrics in the first place. Was there noone in his entourage that just had enough of plain common sense to advise him that was not appropriate?

Avatar
@ Annie Thomas

I feel the exact same way! Let's bring back self respect as well as common sense...please!

Avatar

Pepsi has come to a all time low when they hired that over-rated SLUT to advertise its product. People that was drinking it, has suddenly stopped because of her self centered commercial. Truly Pepsi can do much better than these Hoodlums. We would like to see some serious changes

Avatar

Thank God, this news reminds me that there is a God after all! Thank God, Mountain Dew dropped this self hating sambo coon CRapper. He is a disgrace to the Black community and America in general.
P.S. I don't drink Mountain Dew

Avatar

Who drinks Mountain Dew these days anyway?

Avatar

Funny. Exactly.

Avatar

Another stupid ape w/ no talent..Rap is syonomous w/ SH=T.Imma gunna git meez a 200lb whyt womin cuz muh selff-esteem neeed a booost kyd !!!

Avatar
@ Fools

I despise the man just as much as anyone else who does...but why do you have to be racist when expressing your dislike for the person? I just bet you're white aren't you? Typical.

Avatar

why didn't they just organise a free party somewhere?
............INSTEAD OF THIS?