"The Duke" just turned three weeks old.
Giuliana and Bill Rancic's son, Edward Duke Rancic, came into the world in late August, and his proud parents couldn't be more in love with him.
"He's just the best baby in the world," she gushed to E! News, her employer, excitedly sharing a few precious photos. Take a look below ...
"I'm sure all mothers say that. He's beyond adorable, though. I'm completely enamored," G adds. "At seven in the morning, we bring him into our bed, and we'll just be with him for three hours at a time. It's just great, because he kind of dozes off.
"We look at each other, and he's just precious. It's a nice bonding time. We put him under the covers with us and just kind of cuddle. It's amazing."
Indeed it is. These Jessica Simpson baby pics now have cute competition!