A movie trailer is a bona fide big deal these days.
Such a big deal that there are even teaser trailers for the actual trailers in many cases, or different versions for some of the year's most-anticipated movie offerings.
Part advertising and part cinematic art forms in and of themselves, the best trailers whet appetites for films to come and become their own viral events.
From ridiculously cheesy to explosive and action-packed, and the hilarious to the epic, we present 20 of THG's favorite movie trailers of 2011, in no particular order:
Snow White and The Huntsman: Kristen Stewart leaves Twilight behind ...
The Hobbit: From the people who brought you Lord of the Rings ...
The Dark Knight Rises: Begins. Falls. Rises.
The Hunger Games: May the odds be forever in your favor.
Men in Black 3: Here come the galaxy defenders ... many years later!
Mission: Impossible - 4: Ethan Hunt returns ... Ghost Protocol style.
Wanderlust: Jennifer Aniston + Paul Rudd = genius.
American Reunion: Tube socks are awfully troubling.
50/50: Making cancer hilarious since 2011!
Real Steel: Rock 'em sock'em robots at their best.
Human Centipede 2: So wrong, UK theaters won't even show it!
The Debt: Engrossing drama starring the great Helen Mirren.
Titanic 3D: Your heart will go on in three dimensions.
The Ides of March: Clooney. Gosling. Enough said.
Super 8: Watch, be confused now!
X-Men First Class: Second class heroes need not apply.
In Time: Justin Timberlake becomes an action star.
Puss in Boots: The cat. The myth. The legend.
Harry Potter and the Deathly Hollows Part II: It all ended.
Breaking Dawn Part I: There's still Part II to come of this one!