Diddy claims he "backslid and regressed" when he went on a tirade the other night, shouting racial and homophobic slurs at a clubgoer in Atlanta.
The rap mogul is begging for forgiveness on Twitter for the outburst, which got so bad T.I. had to intervene and tell his boy to calm the heck down.
He threw ice at some guy, threatened to fight him and called him "n**ga" and a "f**got" all for drinking a rival brand of vodka. Seriously.
In his apology today, Diddy writes:
"I'm sorry for the ignorant way I repesented [SIC] myself ... I have backslid and regressed. Forgive me for my ignorance. Pray for me pls."
"I know better and I am better. I have a responibility [SIC] that I promise I will live up to. And I'm more dissapointed [SIC] in myself than you know."
"I will humble myself and learn."
The man on the receiving end, Ricky Parker, says he feels "humiliated and disrespected" and can't believe this entire fiasco erupted because he was drinking Grey Goose and NOT Ciroc vodka, which Diddy is a spokesperson for.
Neither can we. Watch the incident below if you haven't seen it: