Who would have guessed that Carrie Prejean would be good for something?
The hypocritical, attention-loving liar may have lost her crown last year following the emergence of topless photos - but this incident led to enormous PR for the Miss USA Pageant, which has capitalized on that momentum by stripping down its contestants for this month's promo shots.
Hot case in point, Miss Washington Tracy Turnure:
Donald Trump, who owns the pageant, went on Ryan Seacrest's radio show yesterday and defended the event's decision to embrace its sexy side. Sort of.
"I think they've gone maybe a little over the top this year. These pictures are pretty wild," he said. "But the girls are incredible."
The Donald added that it's all good because the ratings are high:
"We are in a different age. They are a little bit sexy but I'll tell you what - everybody's watching, so I have no problems with it. If you look at Miss America, it's now off network television - and we’re doing better than ever, so I really have no problem with it."
Do you? Has the pageant (which airs on May 16) gone overboard? Or is it a welcome change for its organizers to stop pretending beauty pageants are about anything other than appearances?
Ponder those questions and ogle a few more of these scantily-clad contestants now: