Keaton Jones has gone viral for the most unfortunate of reasons.
Only a middle school student, this young Tennessee native has recorded a video in which he addresses the bullies who have been harassing him at school and asks a simple, heartbreaking question:
Why are you doing this to me, he says below?
Why would anyone treat another human being in this manner?
"Just out of curiosity, why do they bully? What what's the point of it?" Keaton asks in this footage, talking his mother after he asked to pick him up because he was afraid to go to lunch.
"They make fun of my nose, they call me ugly," he adds. "They pour milk on me and put ham down my clothes..."
It's truly heartbreaking to watch.
The one positive that has come out of the video, however, is that word has spread.
The recording has been shared thousands of times across various social media platforms, reaching celebrities such as Snoop Dogg, Eva Longoria, Sean Hannity and many others.
"Why do you find joy in taking innocent people and finding a way to be mean to 'em?" Keaton says.
"It's not okay...People that are different don't need to be criticized about it. It's not their fault."
At one point, Keaton even summons the strength to address other victims of bullying.
"If you are made fun of, just don't let it bother you. Stay strong, I guess. It's hard, but it will probably get better one day."
Tweeted actress Jaimie Alexander (Blindspot) in response:
Keaton Jones. You sweet soul. You sweet, beautiful soul. You are perfect just as you are. Inspiring and brave. Courageous. Loved beyond measure.
Click PLAY to watch Keaton's tearful plea and join us in offering him reassurance:
Yes, it really will get better one day. We promise.