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Ian King of Sky News is not the first anchor to curse on air.

Many journalists before him have let the F Bomb fly on live television, from this Kansas City reporter to A.J. Clemente, who became a national sensation after swearing during his first-ever report.

But King’s f-cking faux pas stands out for two reasons:

  • He drops the curse word (after his microphone falls off) while introducing a guest and speaking on a serious, economic subject.
  • He’s British! And everything is funnier when said with a classy accent.

King does apologize immediately for the mishap at least. Watch it unfold here: