There is a perennial tradition of YouTubers and similar entertainers who are hugely popular in niche circles.
Generally, they do not become well known outside of those circles until a devastating scandal erupts.
This week, it was the Try Guys turn. The beloved group of ex-Buzzfeed entertainers have a massive following.
Ned Fulmer was one of their number. He cultivated a “wife guy” reputation.
At least, he did. Until Tuesday, September 27.
On Monday night, social media positively exploded with claims that he cheated — with a younger, engaged employee.
Tuesday showed the world’s reaction to this scandal.