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Paramount Pictures gets an A for effort for promoting Zoolander No. 2.  Owen Wilson and Ben Stiller got into character for their press day in Rome, but instead of answering questions in some conference room, the actors made themselves part of Valentino’s window display.

Modeling is the essence of fashion.  Fashion is the essence of art.  Art is the essence of modeling.  Because FULL CIRCLE.

Elsewhere, Lily James and Suki Waterhouse attended the premiere of Pride + Prejudice + Zombies in London.  The creator of this film gets zero points for creativity.

See what else your favorite stars were up to in the slideshow below.