If you watched the Game of Thrones Season 7 premiere on Sunday night, then you may have found yourself mildly repulsed at a scene that seemed to come straight out of left field.
No, we're not talking about the weird Citadel montage with the match-cuts between bowls of stew and full chamber pots (although, seriously: ew.)
We're talking about Ed Sheeran's cameo as a soldier who croons "Hands of Gold," a song featuring lyrics that may offer some important hints about what's to come.
GoT fans didn't love Sheeran's cameo, and with good reason.
The stunt-casting amounted to a major misstep by showrunners David Benioff and D.B. Weiss, perhaps their biggest to date.
Sheeran's appearance distracted from the events of the scene, and tonally, his appearance felt out of step not only with the rest of the episode, but with the rest of the series.
The blame rests with Weiss and Benioff, not Sheeran, but nevertheless, the singer was the butt of a good number of jokes on Twitter.
The unwanted attention was such that the 26-year-old deleted his account.
Check out some of the most viral burns in the gallery below and watch Game of Thrones online to relive Sheeran's ill-advised cameo.