Marketing Absinthe as “the ultimate panty remover,” does sort of send the message that pouring the liquor down a girl’s throat will, well, basically make it possible to get in her pants. Ad Rants rants:

While alcohol has always positioned itself as a social lubricant, the imagery on the landing page of this promotion with the image of a woman covering her crotch … sends a much stronger message.

Is Absinthe being promoted as the new roofie? Maybe. But, honestly, we hope most girls are bright enough not to drink 5 shots of 100 proof liquor. There will probably always be a few exceptions to the rule though.

Wait, wasn’t Paris Hilton recently seen chugging down Absinthe and making a fool out of herself?

Absinthe Positioned As Ultimate Panty Remover [Ad Rants]
Earlier: Jossip Juxtapostion: Paris Hilton gets drunk and scares Prince