Once All That Was Relevant, New York City Returns to Super-Relevancy 38047

When The Simpsons took over suburban 7-11s, we pointed and said, “Oooh, cute. Crusty-Os!” But now, with the movie’s DVD being released today, New York City must brace itself for an ugly onslaught of yellow marketing.

“Anyone in Midtown will find it difficult to miss the yellow-jacketed street teams, the “Simpsons on Ice” show at Bryant Park, the giant inflatable Homers and the Empire State Building lit up yellow in the landmark’s first-ever movie tie-in,” writes Variety. Not only is this evidence as to how smart some are to be moving their companies’ HQs to Hudson Square, but apparently, it’s evidence that New York once again has a relevant role in society.

You see, Will Smith’s running around the city looking for humans in I Am Legend scored big, Denzel Washington’s violent side in American Gangster got you hot and bothered in Harlem, and next year’s Sex and the City movie has attracted more interest than Samantha’s va-jay-jay could hope for.

So rejoice, Manhattan. You’re cool again. Just don’t mind Marge and Bart skating around Bryant Park.