Just say no
Hi, Telepictures? This is Reason calling. We heard you were thinking of spinning off your website MomLogic.com into a daytime talk show. We are not mothers, so we don’t really ever visit your dot-com, but it’s actually quite good, though it certainly lacks the wittiness of Babble. We also understand that moms, especially the stay-at-home kind, are a big chunk of the daytime TV audience, and are responsible for keeping Oprah and Ellen in business.
So why is this most terrible, money-losing, reputation-melting decision you could ever make?
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