New Entertainment Weekly Publisher Scott Donaton Might Know a Thing or Two About Advertising 37952

Advertising Age publisher (and AdAge columnist) Scott Donaton is leaving his post as the head of the Crain trade to become … publisher of Entertainment Weekly! Time Inc. Entertainment Group, under newly inducted head Paul Caine, has been searching for a replacement for EW’s founder and publisher David Morris, who gave notice that he was leaving Time Inc. after 21 years. Let the Time regime change memos continue!

November 19, 2007
To: Time Inc. Staff
From: Stephanie George
Re: Staff Announcement

On the recommendation of Time Inc. Entertainment Group President Paul
Caine, I am pleased to announce that Scott Donaton has been named
Publisher of Entertainment Weekly, effective December 10.

Many of you know Scott as the Publisher of Advertising Age, where he
worked for nearly two decades, first on the editorial side, where he
rose to Editor. Most recently as Publisher, Scott has focused on
expanding the Ad Age brand in print, online, in video and through
marquee conferences.

Prior to being named Publisher in February 2007, Scott served as Ad
Age’s Associate Publisher and Editorial Director, with primary
responsibility for such high-growth areas as events and conferences,
digital new-product development, and global licensing. Scott also
founded Advertising Age’s Madison & Vine initiative, which includes a
popular conference and subscription-based Web site.

Recognized as an authority in media, Scott has received many industry
accolades, including being inducted into the American Advertising
Federation’s Advertising Hall of Achievement.

Scott’s perspective on the relationship between entertainment and
business makes him uniquely qualified to lead the Entertainment Weekly
brand. He shares EW’s signature wit and passion for all things
movies, music and television. Paul and I are confident that Scott
will help EW build on its position as America’s leading consumer
magazine of entertainment and popular culture. As part of the Time
Inc. Entertainment Group, EW will benefit from a joint strategy with
PEOPLE, People en Espa??ol and StyleWatch.

Please join me in congratulating Scott and welcoming him to Time Inc.
S.G.