Demi Lovato has joined forces with Aeropostale to get kids engaged in donating their cast off jeans to a good cause.
DoSomething.org and the popular teen brand started the campaign as a rally call to school kids across the country to drop off gently worn jeans at their local Aeropostale store, where they will be donated to local shelters within the same community.
The school donating the most jeans between Jan. 16 and Feb. 12 will win a $5,000 prize and each student will get a free pair of Aeropostale jeans. Sounds like a sweet deal.
Check out the PSA after the jump: