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Christie Brinkley is once again singing the praises of milk with an ad campaign that shows the gorgeous former model smiling radiantly with a very white upper lip.

Brinkley is at the Sundance Film Festival, touting “Nature’s Wellness Drink.” The initiative “Drink Well, Live Well” kicked off in Utah and will culminate with a huge ad in USA Today on January 20th, followed by a series of commercials.

Christie first posed for a Got Milk? ad in 1995 with her two young children. Check out that photo below and a couple of pics taken earlier today in Park City, Utah. We’ve also got video footage of Brinkley’s Got Milk? photo shoot.

Check out Got Milk? ads from around the world.

Photos: WENN