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George Kalinsky, the official photographer for Madison Square Garden, has unearthed some previously unseen Elvis photos from his performance there in 1972.

About 40 unpublished photos Kalinsky had taken were found while he was working on a billboard campaign called “Great Moments in New York.” One of the photos is now on display as part of the campaign on a billboard at the Virgin Megastore in Times Square.

According to Kevin Kern, a spokesman for Elvis Presley Enterprises, “These are very crisp, clear, professional photos of Elvis. It’s such a rare find.”

The collection will be displayed at Graceland starting Memorial Day weekend as part of “Elvis Jumpsuits: All Access,” an exhibit that will also feature more than 50 of Elvis’ famous jumpsuits.