Angelina Jolie has been the face of St. John knitwear for three years. Her iconic black and white photographs have been the cornerstone of their ad campaign. That relationship has ended and the fashion house has decided to go in another direction.
The $400 million knitwear giant will use four new faces, all up-and-coming fashion models. The new ads will consist of four color vignettes shot at night in New York City locations, including Times Square and Central Park. Each will capture a specific color palette and group, from day wear to cocktail to evening. The ads will launch in the August issue of Vanity Fair.
St. John‘s CEO Glenn McMahon said of the decision:
Three years is a long time to maintain any campaign, and we felt it was time to do something new and different.”
The news will not come as a crushing blow to actress Angelina Jolie, who is nearing her due date and will be giving birth to twins early this summer. She and partner Brad Pitt are already parents to Maddox, 6, Pax, 4, Zahara, 3 and Shiloh, 2.
Check out more photos below. Check out Brad and Angie’s Chateau Miraval near the French Riviera.