Heidi Montag is an actress on The Hills and an aspiring clothing designer who developed a line of $10-$60 fashion items under the Heidiwood brand. She debuted the collection in April 2008 and signed a one year contract with Anchor Blue. The retail chain told New York magazine recently that they will not renew Montag’s contract for 2009 and the business relationship will end.
Anchor Blue plans to open ten new stores next year. According to company spokeswoman Marla White: “We’re taking a completely new style direction and we’re very, very excited about it.”
Heidi…..not so much.