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Bar Refaeli is the new face of Passionata lingerie. She recently did an amazingly gorgeous photo spread that will launch the brand’s 2010 Spring and Summer campaign.

The Israeli supermodel is also known for her Sports Illustrated swimsuit issue appearances. The 2009 Sports Illustrated Swimsuit Edition cover was graced by none other than Bar – see photos here.

Another photo gallery demands your full attention – check out the supermodels from the 2009 Victoria’s Secret Fashion Show.

View more photos and video stills from the lingerie ad campaign below.

Select Photos: WENN