Media Blitz: Choosing Time’s Animal, Mineral, or Vegetable

• Choosing Time’s Person of the Year must be so tough these days, with all the contenders: YouTube, MySpace, …

• Star insists its blogazine issue didn’t sell the 535,000 copies we heard, but a much more boastful 600k+.

• Because the world needs yet another blog for Jews, Jewcy launches.

• Taking on Wal-Mart is the new Get Out The Vote.

• Katie Couric hopes you’ll be her neighbor (say it in sing-song!). So long as you’re young and affluent — or old and affluent, but don’t tell anyone.

• Here’s a list of 50 people whose names you can’t bear to read one more time.