[Update attached.]
This morning, WWD ran an item about Diesel that reads in part: “Diesel is in a spending mood, increasing its already substantial advertising budget from 5 percent of sales to 7 percent for 2008. But the always unconventional label won’t be spending it all with the fashion establishment. The company is planning guerilla marketing initiatives around the world and is increasingly targeting multimedia and digital communication, as well as an outdoor presence via a stepped-up billboard campaign.”
“Gureilla marketing initiatives,” eh?
Is that what they call it when a Diesel representative emails a blog, asks for a plug for their fragrance Fuel For Life, and offers $200 (and a sample!) for your troubles?
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