Give YouTube credit:
The company has not merely talked the talk when it comes to Logan Paul...
... it has also now walked the walk.
And, as a result, this douchebag of a social media presence will soon be a lot lighter in the wallet.
In the wake of Paul's asinine video stunt late last month, YouTube has announced two punishments for the wildly popular vlogger:
1. He's been dropped from the YouTube Red Comedy "Foursome."
2. Google Preferred, which is the home to the top 5% of most-viewed YouTube content, says it will no longer aggregate Paul's multimillion-subscriber channels for advertisers.
In other words: Paul has been cut off from his top income source as it pertains to this platform.
Said a spokesperson for YouTube on Wednesday evening:
“In light of recent events, we have decided to remove Logan Paul’s channels from Google Preferred.
"Additionally, we will not feature Logan in Season 4 of Foursome and his new originals are on hold.”
YouTube received a lot of flak for its delayed response to Paul's video scandal, waiting 11 days to address what happened.
As a result, about six million views were recorded of the controversial footage - which featured Logan zooming in on a dead body in Japan, while also cracking wise about the corpse - before it was taken down.
Two days after this stunt went viral, Logan issued a lame apology.
It made a reference to his popularity online and said:
This is a first for me. I've never faced criticism like this before, because I've never made a mistake like this before. I'm surrounded by good people and believe I make good decisions, but I'm still a human being. I can be wrong.
I didn't do it for views. I get views. I did it because I thought I could make a positive ripple on the Internet, not cause a monsoon of negativity. That's never the intention.
I was misguided by shock and awe, as portrayed in the video. I still am.
Paul then made another attempt at a mea culpa, posting a video (which he monetized) on January 2 and saying into the camera:
Suicide is not a joke. Depression and mental illness are not a joke. We came here with an intent to focus on the haunted aspect of the forest.
This obviously just became very real, and obviously a lot of people are going through a lot of s— in their lives...
"From the bottom of my heart, I am sorry."
From there, Paul said he was going to reflect on life and take a break from video posting.
He's actually lived up to that vow, but Paul's father left the following message on Instagram today:
LOGAN WILL BE BACK! SUPER FANS!! BUS UPDATES! MISTAKES!! We all screw up. It’s a part of life. Do I agree with everything my boys do. NO!
Do I agree with some of the things my friends do? NO! Do they disagree with some things I do? YES!
Face it folks....... we all f-ck up at one time or another. That’s life!! What we do with those mistakes, bad judgement or whatever term you give it , is what matters.
I love my boys and I am sooo proud of them.
The YouTube star has more than 15 million subscribers on his account.
His page has not been suspended or deleted yet.