Logan Paul is the YouTube "celebrity" whom you recently became aware of when your most obnoxious nephew told you about him over the holidays.
He unequivocally sucks, but he has a massive following.
And he's probably not going anywhere, despite having recently crossed the line between "terrible" and "ghoulish," because 2018 is sure to be another diaper incinerator of a year.
Paul is a 22-year-old professional prankster who lives his life to amass views, but found himself smack-dab in the center of a particularly lazy episode of Black Mirror yesterday, when he became a top trending topic on Twitter ... for all the wrong reasons!
For reasons that remain clear only in his brain--which has likely been severely damaged by years of violent "dabbing"--Paul and some of his friends traveled to Japan's infamous "suicide forest" near the base of Mt. Fuji.
Here, they quite predictably encountered a dead body hanging from a tree.
Rather than respectfully mourning the loss of a human life and quietly alerting the authorities, Paul and company attempted to turn the whole thing into a comedy bit, with a video entitled--sigh--"We found a dead boy in the Japanese Suicide Forest..."
In the since-deleted clip, Paul and his friends laughed, spoke in "funny" voices, and repeatedly zoomed in on the corpse.
Needless to say, the reaction from Paul's 3.9 million subscribers was one of near-universal disgust.
And the situation wasn't helped much by the 22-year-old's apology, which quickly deteriorated into a remarkably douchey humble-brag session.
"This is a first for me. I've never faced criticism like this before, because I've never made a mistake like this before. I'm surrounded by good people and believe I make good decisions, but I'm still a human being. I can be wrong," Paul wrote on Twitter.
"I didn't do it for views. I get views. I did it because I thought I could make a positive ripple on the Internet, not cause a monsoon of negativity. That's never the intention."
"I was misguided by shock and awe, as portrayed in the video. I still am."
Yes, it was apparently shock and awe that led Paul to introduce his video by saying, "Buckle the f--k up, because you’re never gonna see a video like this again!”
Needless to say, Paul's "apology" didn't win him many converts ... by which we mean he's being savagely roasted by the entirety of the internet:
"How dare you! You disgust me," tweeted Breaking Bad star Aaron Paul (no relation).
"I can't believe that so many young people look up to you. So sad. Hopefully this latest video woke them up. You are pure trash. Plain and simple. Suicide is not a joke. Go rot in hell."
"You’re an idiot. You’re not raising awareness. You're mocking," remarked Game of Thrones star Sophie Turner.
"I can’t believe how self-praising your 'apology' is. You don’t deserve the success (views) you have. I pray to God you never have to experience anything like that man did."
"The amount of personal + social unawareness Logan Paul has displayed in THAT video is mind blowing to me. How could one w such power and influence have the audacity to put something so thoughtless online?" asked singer Rebecca Black.
"You have potentially intensified an entire family's grief beyond measure."
And as usual, Twitter person Pixelated Boat said what we were all thinking, tweeting:
"Logan Paul is clearly a psychopath, but so is everyone else who recreationally watches YouTube videos."
Folks, let's make 2018 the year we stop watching terrible people ruin lives for recreation.
We kid. It's important to check out the evening news sometimes.