As you've no doubt heard by now, Kylie Jenner is pregnant with her first child.
But despite weeks of tabloid headlines, Kylie has yet to actually confirm that she's expecting Travis Scott's baby.
Now, it looks as though Kylie might finally be gearing up to announce her pregnancy in typical Kardashian fashion--with a revealing photoshoot.
Fans are eagerly awaiting the sight of Kylie's baby bump, which is both weird as hell and somewhat understandable.
After all, Kylie is one of the most popular media figures of her generation, so the intense interest in her personal life isn't all that strange.
That said, the idea of millions of people breathlessly awaiting the sight of a 20-year-old's bared belly will never not be weird.
Anyway, like her sisters, Kylie thrives on publicity, so it's a little weird that she has yet to cash in on the public obsession with her uterus.
But now, a pair of new reports is shedding light on Kylie's strategy--and offering new information about when the 20-year-old finally share her big news with fans.
Yesterday, Kylie posted a cryptic Instagram photo that some fans are taking as confirmation that the long-anticipated bump reveal is finally at hand.
The closeup of Kylie's fingers (below) may not seem very exciting, but it's her jewelry that has fans talking.
As you can see, Kylie is rocking butterfly rings.
She captioned the pic simply, "Shoot day."
Butterflies are of special significance to Kylie and Travis (the couple has matching butterfly tattoos, one of his hits is entitled "The Butterfly Effect," etc.), so many believe Kylie is hinting at a shoot with Scott.
And it's not hard to see why they're convinced the resulting pics might serve as the couple's pregnancy announcement.
So what took so long?
Well, the number one theory on social media is that Kylie held off on making the announcement at the behest of Kris Jenner.
“Kris instructed Kylie to wait until they are done filming the pregnancy spin-off special. She also wants to see if Life of Kylie gets picked up for season two,” a source close to the situation tells Radar Online.
Yes, it seems some folks believe Kris was using the news as leverage--hoping to ensure a renewal for Kylie's struggling reality show before making the big reveal.
That would be some brutally calculating sh-t, but we certainly wouldn't put it past Kris.
In recent interviews, the momager has played it coy, carefully dodging questions about just Kylie is up to these days.
"I think she is very strong," Kris said in response to a query about "recent changes" in her daughter's life.
"I think the strength that she has as a woman and as an entrepreneur, a businessperson, and everything that she's got going on -- she's really equipped to handle whatever comes her way. I'm so proud of that kid. She's a good girl with a big heart."
Obviously, Kris isn't fooling anyone, but that's not the point.
She's stringing us along, which means she has our attention, which at the end of the day is really what the ladies of the Kard clan want.