We're just a few weeks away from a new season of Vanderpump Rules, and while Jax and Britanny's spinoff series is boring viewers to tears, one of the couple's co-stars is demonstrating that she knows exactly how to stay at the forefront of her fans' minds.
Scheana Marie and boyfriend Robert Valletta may have stripped down in support of PETA, but they're no doubt aware that posting the first image from the campaign will also bring in some always-welcome free publicity for their own careers.
Don't get us wrong; we're not hating.
It's a win-win situation, as even though PETA occasionally goes a bit too in its tactics and ad campaigns sometimes (and by "occasionally," we mean almost always), the cause this time is bringing an end to the unethical treatment of Orcas at Sea World and similar theme parks, which is something everyone can get behind.
Here, we'll resist the urge to indulge in any "get behind" innuendo even though we're talking about a naked couple, because we're totes mature and classy grownups.
Anyway, the campaign doesn't officially launch until November, but as you can see, Scheana and Robert couldn't resist giving fans a peak at what's in store.
It seems Scheana is trying to turn #BareForCare into 2017's ice bucket challenge, but we're not so sure it'll catch on in the same way.
After all, the 2014 social media trend only required people to dump a bucket of ice on their heads, while this one demands that we strip down in front of an audience of our friends and family, which sounds like a literal nightmare.
Fun for the West Hollywood CoolSculpting set, not all that interesting for those of us who spent our summers continuously making sure burritos and beer still taste good together.
In a seriously lengthy caption for the photo, Scheana challenges friends Ariana Madix and Lala Kent to strip down next.
"Take a pic and post it with #bareforcare and tag your friends, challenging them to do the same. Also, make a pledge to donate your time, supplies, or a financial contribution to an animal rescue of your choice," Scheana writes.
"Together we can make a difference. Don’t just stare, go bare for CARE!"
Like we said, it's a good cause, and we're totally with you on the pledging time and money thing, but we're gonna go ahead and do it with our clothes on.
Or maybe naked, but at home, with a piece of duct tape over our webcams just to be safe.
Obviously, seeing the cast of Vanderpump nude is nothing new, as this might be the nakedest cast on television.
But we salute gratuitous nudity in all cases, particularly when its done in the name of a good cause.
So keep it up, Scheana!
Along with the Orcas of the world, we thank you.
Watch Vanderpump Rules online for more from antics from ridiculously good-looking people.