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Patrick Couderc, the managing director of Herve Leger in London, just made a major publicity eff-up.

He told the UK’s The Mail on Sunday that the brand’s iconic skintight bandage dress is not for every woman.  In fact, he explicitly said that some women just shouldn’t wear it at all.

Jennifer Lopez in Bandage Dress
(Michael Wright/

According to The Mail, Couderc claimed that “voluptuous” women and women with “very prominent hips and a very flat chest” should not waste their time wearing the dress.

Even worse, he said that If you’re a committed lesbian and you are wearing trousers all your life, you won’t want to buy a Leger dress,” he said. 

He added, “Lesbians would want to be rather butch and leisurely.”

And just when you think it couldn’t get worse, Couderc kept talking.  He said, the dress should be reserved for only young women.

Giving “advice” to women trying on the dress, he said, “What you’re not noticing is that your cleavage is about two inches too low because you are 55 and it’s time that you should not display everything like you’re 23.”

Many famous women wear the dress and look fabulous.  But Couderc said that he wouldn’t give away one of the body-skimming dresses to just any celeb.

He claimed that he refuses to offer the dress to women who “lack sufficient class.”

But a number of UK reality stars have worn the dress.  When confronted about “classless” stars who have worn the Herve garment, he said “You can be a victim of your success.”

Yes, you can.  And he sentiments as to what women should wear his dress clearly indicate a man who has been such a victim of his success that he is an out of touch a**hole.

After his absurd quotes were published, comedian Margaret Cho responded via Twitter, urging fans to boycott the dress. “Boycott the #bandagedress,” she tweeted with a link to the story. 

She continued in a follow-up tweet, “I remember being in a shop in the 90s called ‘horn’ and a dress being PULLED from my hands – they said THAT’S TOO SMALL YOU’LL RIP IT #f—ku.” 

“F—k fashion and ‘designers’ that body shame @HerveLeger #wecanwearwhateverthefuckwewant #boycottherveleger.”

On Monday, BCBGMAXAZRIA Group told the media that Couderc is not an authorized spokesperson for Herve Leger.  We certainly hope not!

“The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc’s comments made in the Mail on Sunday,” they stated.

Luckily, it looks like they may reprimand Couderc.  They continued, “BCBGMAXAZRIA Group is working in concert with MJH Fashion, the London-based licensee of the Herve Leger brand, to investigate and establish appropriate next steps.”

“The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour, and femininity without discrimination.”

Hopefully, Couderc will find himself fired—a victim of his own “success.”