Clothing retailer Urban Outfitters has a history of controversial products and business practices, but the youth-oriented chain may have gone too far with a product that was offered for sale on its website over the weekend.
UO posted a "vintage" sweatshirt featuring the name and logo of Kent State University. The shirt was spattered with blood in a crude reference to the 1970 shootings at the school's campus that claimed 4 lives and permanently paralyzed a fifth student.
The shirt was apparently a one-of-a-kind item and is now listed as "sold out" on the company's website. It's currently being auctioned eBay for $550. There are no bids for the item as of yet.
This is far from the first time that UO has offended customers with its products. Back in 2012, Urban Outfitters pro-drinking shirts began popping up on high school and college campuses across the country, prompting backlash from parents and teachers.
Thousands on Twitter users began calling for a boycott or demanding the resignation of the people responsible within hours of when the Kent State sweatshirt went up for sale.
The company released the following statement via Twitter this morning:
"Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused."
UO is expected to make a longer, more formal statement later today.