This morning, shocking surveillance footage of Ray Rice knocking out Jayna Palmer, his now-wife, inside a hotel elevator was released by TMZ.
Just hours later, Rice's now-former NFL employer tweeted, "The Baltimore Ravens terminated the contract of RB Ray Rice this afternoon."
Previous footage showed Rice dragging an unconscious Palmer through the lobby of an Atlantic City hotel and casino in the aftermath of the incident.
Rice was originally suspended by the league for a mere two games, resulting in an uproar from many fans unhappy with the apparent wrist slap.
Despite the fact that she was clearly out cold, the NFL was apparently not aware of the footage that shows the viscious attack itself until this morning.
"We requested from law enforcement any and all information about the incident, including the video from inside the elevator," the league said in a statement.
"The video was not made available to us and no one in our office has seen it until today."
A number of current and former NFL players took to Twitter today to express their disgust with Rice and their belief that he should be removed from professional football.
Non-athlete celebrities joined the conversation as well, with Seth Rogen calling Rice a piece of garbage. Apparently this time, the league took notie.
There's no known motivation for the violent outburst, but Ray and Janay have patched things up. The couple married one day after Rice was indicted for assaulting her in March.
Rice has yet to respond to the new video or the Ravens' decision to terminate his contract.