For Charlo Greene, the Alaska reporter who quit on the air in epic fashion, there was no better reason to do so than marijuana. No, she wasn't high at the time.
The local TV personality became a viral celeb on Sunday when she completed a segment on marijuana legislation with a personal plug and a live resignation.
"Now, everything you've heard is why I, the actual owner of the Alaska Cannabis Club, will be dedicating all of my energy toward fighting for freedom and fairness."
This she said after her piece on drug laws, "begins with legalizing marijuana here in Alaska. And as for this job, well ... not that I have a choice, but f--k it, I quit."
The day after her headline-making broadcast went viral, Greene recorded a video with the Alaska Cannabis Club (above) explaining her dramatic exit.
"There comes a time in each and every one of our lives when we must choose to continue to spectate or stand up for what's right," Greene says in her video.
Its title? Simply "Why I Quit." And she explains in great detail.
According to Greene, "what's right" is fighting for the full repeal of what she calls "marijuana prohibition," which many in Alaska have lobbied for to no avail.
She sees her crusade as "advocating for freedom and fairness," and is no doubt motivated by Colorado and Washington State making pot legal of late.
Her impassioned pitch for fundraising and awareness all stems from the notion that criminalizing the drug is unfair to its users and to the community.
Watch Greene defend her decision in the video above, which includes her absolutely classic exit from her career in journalism, and see if you agree.
Hey, you gotta stand up for your principles, right? Everyone?
VOTE: Should marijuana be legalized, as Charlo says?