Mad Men Season 7 Episode 4 Recap: Enter the Computer Age!

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It's always strange to see the offices of Sterling-Cooper (or whatever they're calling it these days) devoid of click-clacking typewriters and comely secretaries.

After all, the last time Don Draper walked into a silent lobby he discovered his co-workers huddled around a television watching coverage of the JFK assassination. 

When Don made his long-awaited return to the office on last night's Mad Men, he happened upon an equally game-changing moment in history: the dawn of the computer age.

Yes, SC&P is being re-designed for the age of information and when Don stumbles into the confusing renovation scene, it's a perfect visual reminder of his place in the world: confused, isolated, possibly obsolete. 

Despite Roger's promises that the agency's new computer will do "a lot of magical things, like make Harry Crane seem important," Don remains defiantly old-school and obviously chagrined, but these days he's not in a position to say or do anything about it.

The former bull-moose of the agency sheepishly takes his place in Lane's old office and (predictably) immediately uncovers a painful relic of the colleague he may have driven to suicide. 

The episode is rife with other signs of the changing times:  Roger receiving word that his daughter has skipped town with a communal (and possibly polygamous!) band of hippies, secretaries doling out diet advice to men (Men! Dieting!) and most importantly...Peggy taking charge over Don!

Yes, when the firm lands a new fast food account, perennial jerk Lou puts Peggy in charge of her former mentor. Needless, to say Don is less than pleased.

He hurls his typewriter at the wall (Hey, they have computers now anyway, right?), then skips Peggy's first meeting in favor of a game of solitaire and an awesomely old-school can of Coke.

But, despite all his rage, Don is still just an ad man in an office. Even when he's staging his silent protest, he manages to land new clients as SC&P's tech guy comes to the Drape in search of PR help.

Strangely, Bert Cooper rejects Don's new account and makes a surprisingly callous comment about Lane's suicide. We can hardly blame Draper for immediately hitting the bottle in direct violation of the new rules of his continued employment.

Roger, meanwhile, attempts to hunt down his wayward daughter, lands on a commune and winds up smoking "dynamite grass" with his daughter's hippie compatriots in what may be the show's most unmistakable mash-up of late and early 60s culture thus far.

Hammered Don attempts to bond with a computer expert, Roger smokes weed with some new-age farmers and holes up in a barn...are the men of Madison Avenue finally going to embrace the cultural shift that surrounds them?

Nah, Don gets wasted and accosts said tech guy, and after an enlightened night, Roger wakes up and attempts to physically drag his daughter from the compound.

So it looks like all is well! Hey, we don't watch this show for its progressive ideals!

Watch Mad Men online at TV Fanatic to see if these dudes ever get the hint!

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