Kris Jenner and Bruce Jenner have stolen the break-up thunder from Khloe Kardashian and Lamar Odom.
Confirming a rumor that has been floating around for months, the couple announced today that they are separated.
"We are living separately and we are much happier this way," the Jenners tell E! News, adding:
"But we will always have much love and respect for each other. Even though we are separated, we will always remain best friends and, as always, our family will remain our number one priority."
Talk of Kris and Bruce living apart has been circulating since June when Khloe actually told Jay Leno that Bruce has his own home during an appearance on The Tonight Show.
Kris, specifically, has been asked about the chatter many times and yet has always brushed it off as tabloid nonsense.
"We love each other and just laugh about it," she told E! in November. "These kind of stories have been circulating for the last couple of years."
So either something has changed since then or Kris has been misleading folks for a very long time.
Just last month, sources said the Jenners might divorce, have been separated for months and have been sexless for years. Now we know at least one - and mostly likely two - of those allegations are accurate.
We'll have plenty more on this story over the coming days, including inevitable Tweets and Facebook messages from Kim Kardashian and company - but considering the loving front they put up on television, we must ask:
Do you feel duped?