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We may soon have another Chick-fil-A situation on our hands.

In an interview on an Italian radio show today, Barilla Group Chairman Guido Barilla said his company would never run an ad with a "homosexual couple." He then explained why:

"Not for lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role."

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According to a Reuters translation, Barilla said of any firestorm that may come his way as a result of this stance: "If [gays] don’t like it, they will not eat it and they will eat another brand."

 

In June of last year, Chick-fil-A COO Dan Cathy made it clear that he’s an opponent of gay marriage.

It was then revealed that the chain donated millions of dollars to anti-LGBT rights movements, prompting a boycott from activities and other offended by these revelations.

Now, many in Hollywood are reacting in a similar way to Barilla’s remarks.

“Barilla has a right to believe whatever they want," Chrissy Teigen  Tweeted. "And I have the right to boycott them or fully fund a gay porn made in a tub of linguine.”

Adds author Jodi Picoult: “Thinking of lasagne? Skip over Barilla pasta."

Barilla later apologized for his remarks, saying in a statement: “I only wanted to underline the central role of the woman in the family.”

Still… many are pissed. Are you among them? And should folks boycott this pasta brand in response?