An Indian Guinness World Record holder attempted to cross a river with only his ponytail attaching him to a wire. He died attempting the stunt.
Sailendra Nath Roy, 48, suffered a heart attack as hundreds watches.
In March 2011, Roy, a police driver by trade, was named a Guinness World Record holder for travellng the farthest distance on a zip wire using hair.
On this fateful day, Roy was trying to cross the Teesta river near Siliguri, suspended by his ponytail from a zip wire 600 feet long and 70 feet off the ground.
A large number of people had gathered on the bridge to watch.
Roy appeared to make no progress after the halfway point.
Balai Sutradhar, a photographer covering the stunt, said:
"He was desperately trying to move forward. He was trying to scream out some instruction. But no one could follow what he was saying. After struggling for 30 minutes he became still."
Doctors said he had suffered a "massive heart attack."
Police said Roy did not have permission to do the stunt.
A friend, who preferred to remain anonymous, said:
"His wife used to urge him to quit doing dangerous stunts. Mr Roy convinced her that crossing the Teesta river would be his last. Unfortunately, that became his last stunt."
In 2008, Roy pulled the Darjeeling toy train with his ponytail. In 2007, his ponytail tied to a rope, he flew from one building to another in front of TV cameras.