Bing users may often search for Kim Kardashian, but it takes more than Web traffic to earn Entertainment Weekly's Entertainer of the Year.
It takes the official evolution of a career that once seemed bound for tabloid covers and direct-to-DVD movie roles.
It takes both starring in and directing what many consider to be the best film of 2012.
Yes, it takes the impressive achievements of the man behind Argo, Ben Affleck, who has earned this distinction from the popular publication.
A surefire Best Director Oscar nominee, Affleck was announced as the magazine's Entertainer of the Year today on Good Morning America.
Was this the right call? Weigh in now: