Volkswagen didn't go for cheap laughs or celebrity stunts during last night's Super Bowl.
Instead, the car maker aimed straight for heart in the following spot, featuring a child dressed up as Darth Vader, trying his hardest to produce The Force.
It didn't work on his dog, however, or on the washing machine or on a stationary bike. But then the boy's father arrived home, pulled his vehicle into the driveway and... see for yourself. The final reaction shot may be the most adorable scene in commercial history: