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He’s stripped down multiple times for Armani, but David Beckham will soon be getting nearly naked for no one but himself. And millions of women around the world, of course.

Sources confirm that the 35-year old soccer star/stud will soon launch his own line of men’s underwear, as one insider told MTV UK:

“The whole planet went nuts when David stripped off for his Armani ads. Sales went through the roof. It was decided not to renew the Armani contract and develop a business of David’s own. He has seen how fulfilling it has been for Victoria to branch out and relishes a similar challenge.”

David and Victoria Beckham at the Royal Wedding

Reports indicate that sales of Armani increased by 30% with Beckham as the face/body of the brand.

The handsome athlete is being advised by designer Stella McCartney’s husband Alasdhair Willis, who is said to be “focused on turning David into a major fashion presence.” With a physique such as this, it shouldn’t be that difficult.

Sit back and get an idea of what sort of images will likely accompany Beckham’s underwear ads: