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Cristiano Ronaldo is causing quite the commotion at the World Cup – and we’re not talking about today’s key matchup between Portugal and the Ivory Coast.

We’re talking about his newest ads for Emporio Armani. Images of Portugal’s hot team captain modeling the line’s fall/winter campaign have been unveiled.

Shot on location in Madrid, where the 24-year-old sex symbol also serves as a forward for Real Madrid, the sultry shots will make their global debut in July.

Jennifer Lopez in Bandage Dress
Photo via Michael Wright/

They will be on billboards in major cities including New York, Los Angeles and London, where they may cause massive car accidents due to the raw heat:

Here is Cristiano Ronaldo shirtless, wearing only Emporio Armani underwear. The Portuguese soccer star really needs no introduction, so just enjoy the images.

As if that weren’t enough, ladies in Milan will be treated to an image from Armani Jeans featuring Cristiano this week on June 17 on a billboard on the Via Broletto.

Come September, a short film and online commercial featuring Cristiano will also be released. We’re almost talking about too much hotness to contain at this point.

This is a guy who’s smokin’ even as a wax replica. That speaks volumes. He’s pretty decent at football, too, from what we hear. Can he take Portugal to the title?

Either way, perhaps Kim Kardashian should give him a second look. Ronaldo may like group sex and hookers, but at least he’s not a cheater like Reggie Bush.

Just saying. Here’s another image from his Emporio Armani campaign: