Sid Bernstein Dies; Legendary Music Promoter Was 95

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Sid Bernstein, a legendary music promoter who booked such top acts as Jimi Hendrix, Judy Garland, The Beatles and the Rolling Stones, has died.

He was 95 years old.

Bernstein Pic

Bernstein's daughter, Casey Deutsch, said he died in his sleep at NYC's Lenox Hill Hospital.

She cited no specific illness, and said he passed away of natural causes on Wednesday.

Bernstein hit the highest of heights when he masterminded the Beatles' historic concerts at Shea Stadium and Carnegie Hall, during their prime.

For decades on end, the squat, floppy-haired Bernstein excelled like few others at the lost arts of being everywhere and knowing everybody.

He worked with Garland, Duke Ellington and Ray Charles, promoted Dion, Bobby Darin and Chubby Checker, and managed Esy Morales, the Rascals and Ornette Coleman.

He was an early backer of ABBA, and was behind one of the first rock benefit shows, the 1970 "Winter Festival for Peace" at Madison Square Garden.

That show featured Hendrix and Peter, Paul and Mary.

Also noteworthy was the fact that Sid Bernstein helped revive Tony Bennett's career with a 1962 show at Carnegie Hall, cementing both of their legends.


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