Being photoshopped in Hollywood is not exactly something new.
Or something abhorrent in and of itself, with Jennifer Lawrence on record as loving the computerized beauty edits.
But a couple British movie posters for The Heat are coming under fire not just because star Melissa McCarthy is clearly photoshopped... but because she's photoshopped to look much thinner. See for yourself:
“Nobody is unclear [about] what Melissa McCarthy's body size is -- she's plus-sized and proud. So why have the designers of this poster done their utmost to Photoshop a good 30 lbs off of McCarthy's face?” wrote British entertainment blog The Shiznit.
It added: “This is one of the worst Photoshop jobs I have ever seen, but it's not just offensively bad craftsmanship - the intention behind it is downright nasty.”
McCarthy's weight has, unfortunately, been an issue in the past as well.
A critic slammed her as a "tractor-sized hippo" following her performance in Identity Theft. But she did at least get the last laugh in that case, as the comedy opened at number-one.
The Heat comes out on June 28.