Swiffer is very sorry for one of the most sexist ads in recent memory.
On Monday, the Internet took notice when the company created a marketing campaign for its latest cleaning tool based around Rosie the Riveter.
Yes, the same Rosie the Riveter who has served as an symbol of female independence since World War II.
In the spot (below) Rosie is holding a Swiffer steamer, the message as clear as it is inappropriate according to critics: a woman's place is not actually in the factor, it's in the kitchen.
"It was not our intention to offend any group with the image, and we are working to make changes to where it is used as quickly as possible," the company said in a statement soon after complains poured in.
There's no truth to the rumor, however, that Erick Erickson was actually behind the ad.