Swiffer Apologizes for Absurdly Sexist Ad

by at . Comments

Swiffer is very sorry for one of the most sexist ads in recent memory.

On Monday, the Internet took notice when the company created a marketing campaign for its latest cleaning tool based around Rosie the Riveter.

Yes, the same Rosie the Riveter who has served as an symbol of female independence since World War II.

In the spot (below) Rosie is holding a Swiffer steamer, the message as clear as it is inappropriate according to critics: a woman's place is not actually in the factor, it's in the kitchen.

Swiffer Ad

"It was not our intention to offend any group with the image, and we are working to make changes to where it is used as quickly as possible," the company said in a statement soon after complains poured in.

There's no truth to the rumor, however, that Erick Erickson was actually behind the ad.

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F__U__C__K.......B__I__T__C__H__E__S!!!!!
A Women's place is Barefoot, Pregnant and in the KITCHEN!!!!
As much as you pathetic creatures envy my penis...You Have a Vagina!!!
Know your place!!!!!

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F__U__C__K.......B__I__T__C__H__E__S!!!!!
A Women's place is Barefoot, Pregnant and in the KITCHEN!!!!
As much as you pathetic creatures envy my penis...You Have a Vagina!!!
Know your place!!!!!

Avatar

F__U__C__K.......B__I__T__C__H__E__S!!!!!
A Women's place is Barefoot, Pregnant and in the KITCHEN!!!!
As much as you pathetic creatures envy my penis...You Have a Vagina!!!
Know your place!!!!!

Avatar

F__U__C__K.......B__I__T__C__H__E__S!!!!!
A Women's place is Barefoot, Pregnant and in the KITCHEN!!!!
As much as you pathetic creatures envy my penis...You Have a Vagina!!!
Know your place!!!!!

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How about some Swiffer ads showing a man moping a floor!?! They do you know.

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Some people take racism/sexism too far. I really do not see anything that inappropriate at all.

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@ Ernest

When was the last time you saw a mop ad showing a man moping a floor? They do, you know.

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Maybe it's because her husband is at work busting his chops and bringing home the bacon, while she's 'cleaning tirelessly' and then watching soaps. Rough life. By all means ladies, go be the breadwinners and the guys can stay home swiffering hard and watching football. Whew what a life!

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@ TTC

Guess you've missed the latest news, women are very close to outnumbering men in the work force outside of the home. The financial crunch worldwide has seen many men laid off and unable to find work, while their wives who employers see as easy marks at working for less than they paid the men, are being offered their jobs. Might want to come out of your cave and into the light for a good dose of CURRENT reality!!!

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@ TTC

Aw, did a woman turn you down? Maybe when you hit puberty, sweetheart.

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THAT'S OK . TERRORISTS ... WE DONT THINK IT'S "SEXIST" WHITE PEOPLE CLEAN THEIR HOUSES ..... JEWS AND NIGGERS DON'T ..... THAT WOULD BE "SEZXIST"

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@ JOY

No, that's RACIST and it's DISGUSTING in this day and age. You sound like another man who needs to come out of his cave into the daylight to get a good dose of what CURRENT reality looks like. Your days are numbered as a moving force in the world.

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This is stupid pc garbage.

Sandy03

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