Beautiful Women Eat for Free at Brazil Fast Food Chain

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Yes, Burger King now offers a hands-free Whopper holder.

But a fast food chain in Brazil tried to make an actual difference in people's lives this March.

In honor of International Women's Day, the restaurant Spoleto handed out mirrors to female customers and told them their order would be comped as long as they could say with confidence: I'm beautiful.

Pretty cool, right? A video documenting the day just went online. Check it out now:

This experiment is part of a new trend of businesses engaging with female empowerment as a type of advertising.

Last month, for example, Dove released a "Real Beauty" campaign that asked women to describe themselves to a sketch artist. It became a viral sensation.

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