Kate Middleton reportedly wants to trademark her name for charity.
Say what now?
The Royal Foundation of the Duke and Duchess of Cambridge has applied to the U.K.'s Intellectual Property Office to trademark a slew of goods in her name.
The branding effort came about in the wake of their 2011 wedding.
As the couple's charity took its new moniker, it thusly applied for protection on merchandise in the "clothing, footwear and headgear" categories.
"Since the name change of the foundation, we have been registering our new name and logo in different territories around the world," a spokesman tells E! News.
"As part of that process, we have to choose any categories under which we might conceivably operate in the future. We included clothing in case we choose, for example."
"This is so we can make t-shirts in years to come for marathon runners, etc. This also protects the foundation against other people using its name illegally."
For cynics thinking that Kate Middleton is just out to make a quick buck, it's all for charity - the goods feature the foundation's name emblazoned on them.
And that can only be good news for The Royal Foundation which has raised millions of dollars to benefit various initiatives dear to the royal couple's heart.
[Photo: Pacific Coast News]