Mattel and Hasbro: Terrified By Kids' High-Tech Christmas Lists?

by at . Comments

Toy-makers Mattel and Hasbro are said to be "terrified" by increasingly the high-tech gift demands of the youngest Americans, according to research.

Today’s children are so interested in tablets and smartphones that major toy manufacturers Hasbro and Mattel are said to be worried sick about business.

Tablets

“The top two guys, Mattel and Hasbro, are terrified,” Sean McGowan, managing director of equity research at Needham & Company, told the Financial Times.

“They should be terrified, but the official party line is they’re not terrified.”

These anxieties are compounded by the fact that Mattel’s top-selling product this year isn’t any kind of traditional toy, but rather a plastic cellphone case.

Tablets aren’t just something that kids use every so often, as “the amount of time children are spending with technology devices has skyrocketed.”

“They can watch free content and play free video games for hours on end.”

It's a new era, that's for sure. Parents: Are you all about modern technology or more traditional as far as gifts for your little ones are concerned?

Tags:
Like Us On Facebook

More From The Hollywood Gossip

Andrej-pejic-undergoes-gender-transformation

Andrej Pejic Comes Out as Transgender Model

Andrej Pejic has come out as a transgender model. She explains the change here.
Florida-couple-arrested-for-having-sex-on-beach

Florida Couple Arrested for Having Sex on Public Beach

This Florida couple has been arrested for a good reason: they were having sex in front of a lot of people.
Joseph-carl-mug-shot

Florida Man Run Over By His Own Pickup Truck, Charged With DUI

A Florida man has been charged with DUI after being run over by his own pickup truck.
Craigslist-killer-brady-oestrike-accused-of-two-murders

Brady Oestrike Accused of Killing Pregnant Teen, Decapitating Boyfriend After Craigslist Meetup

Brady Oestrike is suspected of murdering an eight-months-pregnant teenager and decapitating her boyfriend, and all because of a Craigslist sex ad.