Tom Daley British Gas Sponsorship: Best Ad Placement Ever

UK diver Tom Daley recently scored a sponsorship from British Gas.

Perhaps in retrospect, he wishes he hadn't ... or that they'd at least reconsider the placement of their ad on his Speedo. Take a look at the image below:

Yeah, that's pretty awkward. But it is natural gas, are we right??

Also, any publicity is good publicity. Who will forget the utility company's association with the 18-year-old phenom and the British diving team now?