Beyonce, Jay-Z Move to Trademark "Blue Ivy"

by at . Comments

She's already a mogul, this one.

Blue Ivy, Beyonce and Jay-Z's baby's name, may soon be trademarked as well. It does have instant brand recognition, and her business-savvy folks are all over that.

Blue Ivy Carter's parents filed an application with the U.S. Patent and Trademark Office protecting the little girl's name for possible use on a future line of baby goods.

Why the rush? There was no time to waste, apparently.

Beyonce and Jay-Z Image

Two Blue Ivy wannabe entrepreneurs already had applications shot down, and no matter how many White House visits Bey and Jay had enjoyed, they'd still have to go through the office's first-come, first-served process like everyone else.

However, a surge in applications is usual when a new name or phrase explodes into the lexicon, and because it's the office's job to sort things out, they try to anticipate trends, subsequently fast-tracking applications inspired by names in the news.

Still, one Blue Ivy earned the trademark before Beyonce was even pregnant: The Blue Ivy clothing store in Wisconsin got unknowingly lucky in early 2011.

They can be expecting a fat check in the near future.

[Photo: WENN.com]

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@xxgrant54xx . I guess you ietdnend to spell meant ,,, ment !! . anyway you spelled dumbass wrong too,,,, it's spelled xxgrant54xx !! Fuck face ass motherfucker!!! GTFOH!

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The English of some people's comments here just beggars belief. But hey, in 'gansta-land' being dumb is still fashionable (while dreaming of striking it rich somehow; if possible with little to no effort...)

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What language are you speaking? I have no idea what you're trying to say...

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But how doz all dose affects u condemnable elements. Leave dem n dia lives k? Mine is dat wateva dey knw its right in dia eyes its gud 4dem n stp bein nosy all d tym. Learn how 2apreciate tins. Dey did wat dey did 4d baby,s future n not urs. Tatafooo dem!

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Beyonce has to see something in jayz to be with him all these years and to make him her husband she don't want his money she have her own money what looks has to do if some people do know what comment to make they don't need to make any and go get a life of their own . Jayz they are just envious some of you would drink jayz urine if you all get it.

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Do it matter who the child look like they are both her parents they are sad jz never see them they are all haters you don't see a person for looks is the heart counts

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They knew the baby's name before they announced it so you would think that they would have registered the name with the patent office before it was in the public domaine.

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When are we going to see a photo???

Tequila911

VD_atx: Absolutely well said!

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I agree with u WildChild92 I hope she looks more like Bey :) that'd be great