Beyonce, Jay-Z Move to Trademark "Blue Ivy"

by at .

She's already a mogul, this one.

Blue Ivy, Beyonce and Jay-Z's baby's name, may soon be trademarked as well. It does have instant brand recognition, and her business-savvy folks are all over that.

Blue Ivy Carter's parents filed an application with the U.S. Patent and Trademark Office protecting the little girl's name for possible use on a future line of baby goods.

Why the rush? There was no time to waste, apparently.

Beyonce and Jay-Z Image

Two Blue Ivy wannabe entrepreneurs already had applications shot down, and no matter how many White House visits Bey and Jay had enjoyed, they'd still have to go through the office's first-come, first-served process like everyone else.

However, a surge in applications is usual when a new name or phrase explodes into the lexicon, and because it's the office's job to sort things out, they try to anticipate trends, subsequently fast-tracking applications inspired by names in the news.

Still, one Blue Ivy earned the trademark before Beyonce was even pregnant: The Blue Ivy clothing store in Wisconsin got unknowingly lucky in early 2011.

They can be expecting a fat check in the near future.

[Photo: WENN.com]

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    Comments (28 Total)


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    Stelios

    @xxgrant54xx . I guess you ietdnend to spell meant ,,, ment !! . anyway you spelled dumbass wrong too,,,, it's spelled xxgrant54xx !! Fuck face ass motherfucker!!! GTFOH!

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    Tom

    The English of some people's comments here just beggars belief. But hey, in 'gansta-land' being dumb is still fashionable (while dreaming of striking it rich somehow; if possible with little to no effort...)

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    Abc

    What language are you speaking? I have no idea what you're trying to say...

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    Rachymez

    But how doz all dose affects u condemnable elements. Leave dem n dia lives k? Mine is dat wateva dey knw its right in dia eyes its gud 4dem n stp bein nosy all d tym. Learn how 2apreciate tins. Dey did wat dey did 4d baby,s future n not urs. Tatafooo dem!

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    paulette

    Beyonce has to see something in jayz to be with him all these years and to make him her husband she don't want his money she have her own money what looks has to do if some people do know what comment to make they don't need to make any and go get a life of their own . Jayz they are just envious some of you would drink jayz urine if you all get it.